Meet Kevin Sullivan
I've been working in financial services for 20 years, but my interest in how money works started much earlier than that. In sixth grade, I started a paper route in Peoria, Illinois. I loved having my own money and the freedom to decide what to do with it. After a couple of years of putting everything into a savings account, I got curious about whether there was a better way to make my money grow. That whole experience taught me something important: building wealth takes discipline and a genuine curiosity about how assets actually work.
I studied Marketing and Small Business Management at Illinois State University, where I also played Division I sports. Being an athlete taught me about discipline, preparation, and the importance of having a game plan—lessons that translate directly to financial planning. Even now, fitness is one of the most important parts of my life. It keeps me grounded and reminds me that long-term success is about consistency, not shortcuts.
These days, most of my time outside of work is spent with my family—my twin boys, my daughter, and the friends who've become family over the years. I'm also involved with St. Jude Children's Research Hospital and Lawrence Hall. I started fundraising for St. Jude years ago after watching friends deal with cancer. Helping eliminate childhood cancer feels like one of the most important things any of us can do. Lawrence Hall works with children and teenagers who've experienced significant trauma and homelessness, and I donate and help raise money for their programs whenever I can.
Peoria taught me to work hard and treat people the way I would want to be treated. That's still how I approach every client relationship—with respect, honesty, and a genuine commitment to helping you reach your goals.
